MICS in Brief

MICS Distribution Company has been in the Russian IT market since 1991. The Company specializes in wide-profile distribution of computer equipment and consumer electronics of well-known world brands. MICS is a reliable partner of retail chains, marketplaces, regional resellers, corporate clients, system integrators, and e-commerce companies. The main office and warehouse are located in Moscow. The scope of the company covers the entire territory of the Russian Federation.

The history of MICS Distribution Company began in 1991 when the company pioneered in forming a dealer network in the country. An agreement with Xerox signed in 1995 became a powerful impulse for the following development of the distribution business. The decision to focus on the dynamically developing distribution business was made during this period. Having a great experience in retail business and a clear-cut idea of retail companies’ needs, MICS successfully continues to expand the dealer network.

1992 – 2000: MICS further developed the dealer sales of PCs, notebooks, monitors, and accessories, signed distribution agreements with Compaq, Fujitsu-Siemens and Xerox. Moreover, exclusive agreements with Plustek and Neovo were signed.

2000: MICS broadened its partner network and concluded agreements with the leading computer and household retail networks in Moscow, St. Petersburg and other regions of Russia.

At the same time the company worked hard on the expansion of its offer:

2003: MICS received the status of an authorized Samsung distributor (LCD displays) and also announced a distribution agreement with BenQ (LCD displays).

2004: BenQ and MICS broadened the agreed product range, adding notebooks, digital cameras, scanners and peripherals. It also diversified Samsung product line. Apart from the notebooks MICS began selling digital photo and video, LCD and PDP TVs. Furthermore MICS announced a distribution agreement with Xerox.

2005: MICS received the status of an authorized distributor of Toshiba portable notebooks and later of consumer electronics, including LCD TVs. Having expended its assortment with Xerox monitors, MICS began offering a full spectrum of Xerox equipment.

2006: MICS concluded a distribution agreement with Apple IMC Russia. Since then MICS offers Apple computer equipment. In addition, it announced an agreement with Tripp-Lite (UPS, line filters). Toshiba LCD TVs were added to MICS assortment.

2007: MICS signed a distribution agreement with Kensington (bags and locks for notebooks, accessories) and Lenovo (notebooks and computers, LCD displays, work stations).

2008: MICS concluded distribution agreements with NETGEAR (networking equipment) and Gear4 (accessories for iPod, acoustic systems, Bluetooth-transmitter), Port Designs (bags, portfolios, backpacks for notebooks), Dell (notebooks, desktops, servers, networking equipment, printers, projectors and monitors)

2009: MICS signed a distribution agreement with LG Electronics (laptops, consumer and commercial electronics) and expands contract with Lenovo to include IdeaPad lineup of products.

2010: MICS adds new brands to its product portfolio: Acer (notebooks, AIO, LCD-displays), Edimax (networking equipment), Gigabyte (notebooks), Microsoft (MS Hardware & Soft), Rexel (shredders). MICS expands in Russia's regions - its first branch and warehouse, MICS-Povolzhie, are opened in Nizhny Novgorod (mid-Volga region).

2011: MICS continues expansion to Russian regions opening full-fledged branches in Rostov-on-Don (MICS-South) and Novosibirsk (MICS-Siberia) to cover the South of Russia and the Siberian region, respectively. A RepOffice was established in St. Petersburg to be responsible for business in North-West of Russia. MICS further expands brands in its portfolio adding ACCO Brands, AOC, ASUS, Rexel, takeMS, Team Group Inc., as well as LG semi-Pro TVs. In October, MICS marked its 20th anniversary.

2012: MICS expands its customer base and turnovers in the regions of presence. Lenovo confirms MICS as the authorized distrubutor for the whole range of Lenovo products. MICS expands it product portfolio with wireless networking solutions from TRENDnet and UPVEL, computer accessories and memory from KREZ.

2013: MICS concludes agreement with PFU for distribution of Fujitsu document scanners, a leading global brand. MICS becomes the first Russian distributor company to acquire the status of an authorized partner to promote products and solutions to B2B market segment under the Samsung STEP program. MICS adds Fellowes business machines and workplace solutions, and begins distribution of tablet PCs under ZTE brand of China.

2014: MICS acquires the status of a wholesale partner on ASUS laptops. KREZ product range expanded to Tablet PCs, mobile phones, smartphones and wearable electronics of this manufacturer. MICS acquires the status of the official distributor of Ricoh office equipment to include MFPs, printers, and related supplies and services.

2015: MICS acquires the status of a wholesale partner on Acer notebooks. MICS signs a distribution agreement with Inspur Corporation, the largest manufacturer of server equipment in China, and becomes a Platinum distributor of the entire spectrum of Inspur server hardware and storage systems (NAS). Konica Minolta, the world's leading manufacturer of equipment for the digital office and production printing, grants MICS a “Direct Elite Partner” status. MICS, as an official distributor, starts deliveries in the channel and in projects 3D printers XYZprinting, one of the world leaders in the field of 3D printing.

2016: MICS celebrates 25th anniversary. Over the years the Company has earned the recognition of the market and holds a strong position in the IT distribution. The successful work of the company is highly assessed and marked with numerous awards in the field of promotion of computer equipment by vendor companies.

2017: MICS continues to hold top positions in rankings of the best distributors in Russia. The company acquires the status of an authorized provider of ASUS enterprise solutions and begins official promotion of Xiaomi notebooks.

2018: MICS offers a wide range of color LED printing devices from Ricoh and multimedia projectors of the vendor, begins promoting LG projectors. MICS becomes an ASUS Wholesale Partner while being an ASUS Authorized Enterprise Solutions Provider. In this status, MICS promotes the entire range of ASUS products to the Russian B2B channel, including laptops, personal computers, AIOs, tablets, smartphones and other products. MICS expands the range of KREZ accessories in its portfolio (new models of smart watches, mobile speakers, 3D pens).

2019: The range of office equipment at MICS is expanded with new lines of Rexel document shredders and premium LEITZ shredders. MICS becomes the official distributor of Defender and Redragon products. Engaged in the promotion of commercial displays of LG and Samsung in Digital Signage projects. Gets the Value-Distributor status for Ricoh products for promotion to projects. Genius grants MICS the status of "Most Valuable" Business Partner. At the end of the year, Samsung calls MICS "The Best Samsung Mobility Partner". The company updates design and functionality of the MICS B2B portal.

2020: The Company rebuilds its work in the context of the coronavirus pandemic - maintains the highest possible degree of employee safety, implements various programs and services of the B2B system for full-fledged work with partners, actively uses the format of confcalls and online meetings for contacts with partners. The MICS logistics complex also operates in an uninterrupted mode and ensures the stability of the commercial process. The company offers the market the most popular IT solutions and products during the pandemic, including such as Leitz TruSens premium air purifiers. The company receives the status of an Authorized Partner of Keenetic, one of the leaders of the network equipment market in Russia, and expands the offer of network equipment at the expense of the brands TP-Link and MikroTik.

2021: The Company celebrates its 30th anniversary. MICS receives full distribution of Lenovo desktops, which became available to the company's partners for both project shipments and sales to the reseller channel. The company signs a distribution contract with NexTouch, Russia's largest industrial manufacturer of interactive equipment, software and hardware. Thus, MICS has significantly expanded the range of offered supplies in the category of "Large Format Displays" and interactive equipment.

2022: After the withdrawal of a number of well-known manufacturers of computer hardware and equipment from the Russian market, MICS began to search for alternative solutions for its channel. Thus, the company replenished its portfolio with products under the SmartMate brand - compatible consumables for printing equipment of well-known manufacturers. This was facilitated by a contract with the Chinese corporation Ninestar.

2023: MICS becomes an authorized distributor of cell phones, tablets and secure wearable devices of the Chinese brand Blackview in Russia.

– MICS is granted the status of an exclusive distributor of RK Royal Kludge, the leading manufacturer of mechanical keyboards in China.

– MICS becomes an authorized distributor in Russia of the Chinese brand Teclast producing tablets, notebooks, monoblocks and mini computers.

2024: MICS becomes an authorized distributor of the Chinese brand Ulefone, which specializes in the production of shockproof and waterproof smartphones and tablets.

– MICS becomes an authorized distributor in Russia of the Chinese brand DOOGEE, which produces universal tablets and protected cell phones.

Over the years, thanks to clear strategic planning, the company has earned market recognition and gained a strong position in multi-profile distribution. The company's success is evidenced by the high evaluation of its activities by manufacturing companies, which is recognized by numerous awards in the field of computer hardware promotion.