For the First Time, Lenovo Moved Into the No. 2 Position and Asus Became the No. 5 Vendor
Worldwide PC shipments totaled 91.8 million units in the third quarter of 2011, a 3.2 percent increase from the third quarter of 2010, according to preliminary results by Gartner, Inc. These results are slightly lower than Gartner's earlier projection of 5.1 percent growth for the quarter. The EMEA region contributed to lower-than-expected growth led by a weak Western European market.
"The inventory buildup, which slowed growth the last four quarters, mostly cleared out during the third quarter of this year; however, the PC industry has been performing below normal seasonality," said Mikako Kitagawa, principal analyst at Gartner. "As expected, back-to-school PC sales were disappointing in mature markets, confirming that the consumer PC market continues to be weak. The popularity of non-PC devices, including media tablets, such as the iPad and smartphones, took consumers' spending away from PCs.
"As the PC market faced a slowdown, vendor consolidation has become a more apparent trend in the industry. Lenovo's recent merger with NEC, and its acquisition of Medion, as well as HP's announcement that it may spin off or sell its PC business, underlined this trend during the quarter."
HP, the No. 1 vendor based on global PC shipments, grew faster than the industry average, and its market share reached 17.7 percent in the third quarter of 2011 (see Table 1). Despite announcing in the middle of 2Q11 the potential spinoff of its PC business, HP experienced strong growth in the U.S., while outside the U.S., growth was relatively weak or average.
Lenovo became the second-largest PC vendor in the worldwide market for the first time. The company's expansion was boosted in part by the joint vendor with NEC in Japan. However, its aggressive marketing to both the professional and consumer PC markets accelerated its shipment volume.
Table1
Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q11 (Units)
|
|
3Q11 Shipments |
3Q11 Market Share (%) |
3Q10 Shipments |
3Q10 Market Share (%) |
3Q10-3Q11 Growth (%) |
|
HP |
16,231,528 |
17.7 |
15,419,654 |
17.3 |
5.3 |
|
Lenovo |
12,352,194 |
13.5 |
9,867,917 |
11.1 |
25.2 |
|
Dell |
10,676,360 |
11.6 |
10,829,115 |
12.2 |
-1.4 |
|
Acer Group |
9,686,853 |
10.6 |
12,612,822 |
14.2 |
-23.2 |
|
Asus |
5,693,146 |
6.2 |
4,802,481 |
5.4 |
18.5 |
|
Others |
37,146,785 |
40.5 |
35,420,559 |
39.8 |
4.9 |
|
Total |
91,786,865 |
100.0 |
88,952,547 |
100.0 |
3.2 |
Note: Data includes desk-based PCs, mobile PCs, including mini-notebooks but not media tablets such as the iPad. Final estimates will be subject to change.
Lenovo shipments include NEC shipments, but not Medion's shipments.
Source: Gartner (October 2011)
Dell's performance was below the industry average in most regions, as the company faced intensified competition in the professional space, where Dell has been traditionally strong. Acer mostly cleared its inventory buildup in the EMEA region by the third quarter of 2011. However, channels have been adopting a conservative position in regard to placing orders following the inventory issues. Asus widened the gap with Toshiba, the sixth-largest vendor. Asus achieved strong growth in China.
Source: Gartner
