Approximately 150 million tablets will ship globally this year at an estimated worth of $64b (a 28 per cent increase from 2012), according to estimations by ABI Research.
Last year, 60 per cent of tablets shipped used the iOS operating system, while 37 per cent used the Android OS. The remaining 3 per cent was shared between the Windows and BlackBerry OS platforms. This year, iOS may see some strong competition from Android as its popularity in the tablet market continues to grow. According to ABI research, Android could double its 2013 market share by implementing a good Samsung tablet strategy.
“The tide is definitely turning toward Android-based tablets, though Apple will not slouch as it feels the competition approaching,” said Jeff Orr, mobile devices senior practice director, ABI Research. “The iPad mini was a timely introduction in 2012, although ABI Research remains cautious about the bottom line impact this is having for Apple.”
Source: Mobile Marketing
