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WHOLESALE DISTRIBUTOR OF COMPUTER HARDWARE AND CONSUMER ELECTRONICS
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MICS and Samsung Electronics Sign Strategic Partnership AgreementMICS, a major distributor of IT and consumer electronics in Russia, and Samsung Electronics, a world leader in digital technology and digital convergence, have signed a Strategic Partnership Agreement in line with forthcoming launch of Samsung Team Empowered Partners (STEP) program in Russia.
By signing the document, MICS has become the first Russian IT distribution company to get Samsung’s Empowered Partner status to promote Samsung’s digital products and solutions in the corporate segment of the Russian IT market. In line with the agreement MICS will supply the whole range of Samsung products for corporate use all over Russia. “Having signed the agreement, both parties have shown a coincidence of interests – to meet needs and requirements of corporate customers to most extend,” commented Larisa Shutova, head of product purchasing department at MICS. “From now on, MICS will be able to deliver the whole range of Samsung products and solutions for corporate and project supplies.” “Project distribution is an integral part of Samsung’s eco system, and productive interaction with business partners is a basis for Samsung Electronics successful strategy in the corporate segment of the market,” said Alexander Terekhov, head of key partners department at Samsung Electronics (Moscow). “We have a long story of business relations with MICS on certain lines of products, and we hope that our new level of partnership will help us to reach our common purposes and tasks in the nearest future.” MICS and Samsung Electronics first signed a notebook distribution contract in 2003. Over the following years MICS added Samsung’s LCD TVs and digital videos, printers and MDFs, monitors and info panels, AIOs and tablet PCs to its product portfolio. As of recently, MICS has been paying more attention to expanding business with corporate customers, despite that a classical distribution remains the core business of the company. Adding Samsung’s corporate line of products will further enhance MICS offer for the corporate segment of the Russian IT market. |
