Continuing the tradition of annual overseas partner conferences, MICS has invited its key partners to Spain to travel a bit over one of the most beautiful countries in Europe and to introduce them new product lines, and opportunities of marketing, and technical support to partners in the run-up to the hot sales season.
The program of the 14th MICS Partner Conference, which was attended by over 30 heads of Moscow and regional companies, was visiting the capital of Madrid and one of the most important centers of European history - medieval Toledo.
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The Conference in Spain was supported by vendors - MICS most active business partners - AMD, KREZ, Lenovo, Microsoft, Samsung and Xerox, each having a wide range of equipment and solutions for both retail and corporate supplies in MICS portfolio.
Despite the fact that the core of business of MICS is still the classic distribution, the company pays great attention to the work with corporative clients and project distribution. Tо this extend MICS portfolio now includes lines of products for the corporate sector and system integrators with a variety of single and complex solutions for this market segment.
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In less than two years of existence of the corporate client department, MICS has implemented more than 2000 projects, including tenders, system integration projects, and supplies of high quality products and services at unbeatable prices. While a significant proportion of the projects was implemented in the regions.
As regional companies-resellers are now under the pressure of major federal players, the companies are forced to diversify their business by paying more attention, in particular, working with corporate clients.
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In this connection, the MICS and the manufacturers tried to evenly provide suggestions, interesting to retail and corporate businesses, and talk about the benefits of partnership programs, opportunities for marketing, service and technical support partners.
During presentations made each of the vendors had the opportunity to convey to the audience the most relevant information relating to new products, partner programs, and specific solutions for the various business segments. At round tables, which followed, and ib course of informal communication partners had the opportunity to ask any questions and get proper answers.
The Conference participants also had an extensive cultural program with Flamenco show and seeing the main attractions in Madrid and Toledo.
Source: MICS
