PC devices pre-installed with Windows 10 made their first appearance in Western Europe’s IT distribution during the operating system’s launch week, according to data published by CONTEXT, the European IT market research company.
The launch week saw around 150 Windows 10 Home based Notebooks go through Western European IT distributors. The number is still too small to translate into any noticeable share, but is expected to pick up in the course of August and September as OEMs bring out more Windows 10 devices in time for the holiday season.
Due to Microsoft’s offer of a free consumer upgrade, a tight release schedule to OEMs and high levels of old PC stock, the latest version of Windows has not seen the kind of pre-launch ramp up of products in the channel as most earlier versions of the OS.
In 2007, Vista was pre-installed on 38% of new Windows Home PCs sold by distributors in its launch week, while Windows 7 made it to a 63% consumer share during its 2009 launch and Windows 8 to 61% in its 2012 release week. Adoption of the Business version of all of Windows 10’s predecessors was slower but, even so, Windows 7 was preloaded on 5.5% of Windows business PCs in its 2009 launch week, and its business adoption rate soon accelerated rapidly.
About CONTEXT:
Headquartered in London with over 200 staff across the world, CONTEXT specialises in tracking technology sales and pricing across EMEA. Supported by the largest Distribution Channel Database in the world and coupled with our extensive experience in managing and reporting on large data sets, we provide the highest quality data that has been helping our clients make business-critical decisions for over 30 years. We are also a key data partner of the GTDC.
Source: Context
