MICS Distribution Company and LG Electronics Sign Distribution Agreement

MICS Distribution Company, a major distributor of consumer electronics in Russia, and LG Electronics, a global leader and technology innovator in consumer electronics, home appliances and mobile communications, have signed a distribution agreement.

Under the agreement, MICS will promote а wide range of LG consumer electronics into the channel. LG products are recognized for modern design, high efficiency, reliability and affordable prices.

Available at MICS will be the whole lineup of LG laptops, ranging from ultraportable netbooks to 19” machine, a solution for desktop replacement.

MICS will also supply the market corporate segment with LG commercial electronics, which includes large format LCD-displays, plasma monitors, hotel TV-systems and projectors. These LG products are well recognized in the market. LFDs and videowalls are widely used at airports and railway stations, business centers and offices, discotheques and fitness centers, medical centers, supermarkets, trade and recreation centers providing high quality images despite a round-clock work and tough external conditions.

LG hotel TV systems are superior to standard TVs, features a lot of special functions and provide maximum comfort at low cost. Interactive hotel television from LG has won Europe and America, and highly probable will succeed in Russia as well.

LG has become the 15th vendor for the MICS Distribution Company. LG products are of high demand in the sales channel and will successfully add to similar lines of products of other vendors, like Samsung and Toshiba.

LG products are already available at MICS Distribution Company.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2008 global sales of USD 44.7 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lge.com.

About MICS

Established 1991, MICS Distribution Company is a leading supplier of computer equipment and consumer electronics to the Russian market. The dealer network of the company consists of more than 3500 registered partners, including the largest retail networks and hypermarkets. Being a multivendor distributor, MICS supplies to the Russian market the products by world famous vendors like Apple, BenQ, Dell, Gear4, Kensington, Lenovo, LG Electronics, Neovo, Netgear, Plustek, Port Designs, Samsung, Toshiba, Tripp-Lite, and Xerox. For more information please visit www.mics.ru.

Source: MICS press service