Lenovo Reorganizes Business Structure

Lenovo announced an internal overhaul last week, reorganizing both its regional and product groups.
 

Think products, like the iconic ThinkPad and the desktop ThinkStation, will be separated from the Idea group, which makes the IdeaPad and IdeaCentre PCs. The Think group will focus on commercial customers as well as high-end small and medium businesses (SMB). The Idea group will target consumer and SMB transactional customers.

The reorganization also spawned two new business units: one that targets mature markets, and another that targets emerging markets. They will replace the current business units that focus on specific regions.

Lenovo considers the U.S., Canada, Israel, Australia/New Zealand, and Western Europe mature, while Africa, Asia Pacific, China, Eastern Europe, India, Pakistan, Korea, Taiwan, Turkey, and the Middle East are emerging.

Source: CNET News